Tourism innovation in the forestry sectorFriday 30 Nov 2012
Four types of innovation can be found in the forestry sector: product innovations (e.g., wood assortments), service innovations (e.g., biodiversity conservation and forest recreation), technological innovations (e.g., the introduction of new machinery, such as harvesters, processors or forwarders) and organisational innovations (e.g., changes in the production process or in the firm’s organisational structure). In a recent paper from a study conducted in the eastern Italian Alps in the province of Trento and in the Auckland Region in the northern part of New Zealand, researchers focused on service innovations linked to tourism and recreation in the forest. In particular, three types of recreational innovations in the forest (adventure parks, educational farms, and cultural attractions) were analysed within two case studies. The results of a questionnaire, submitted during face-to-face interviews, to a sample of New Zealand and Italian entrepreneurs indicated the level of innovation in the forestry sector, the elements of weakness and strength of the innovation process, and the potential of the transferability of novelties into each of the two contexts. For more information click here. | ||
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