Promoting the benefits of reading on paperThursday 5 Apr 2012
“We’ve seen studies that show whether you’re an executive or a millennial, people prefer to read on paper, and it’s faster to read on paper,” said Lewis Fix, Domtar’s Vice-President of Sustainable Business and Brand Management. “Whether you are learning or sharing important information, there are good reasons to make sure people still read the material on paper.” The Domtar ad – part of its award-winning PAPERbecause campaign – ran in Newsweek’s 19 March issue. It showed a boy dressed as a superhero and reading a comic book, while his mother proudly watches. The message: while entertainment options may have changed, people still enjoy reading on paper. “A lot has changed since the 1960s, but we wanted to use this retro theme to make a serious point,” Fix said. “There are several studies that prove there’s a value in reading on paper that helps people learn and communicate.” To read more on this initiative, click here | ||
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