Make it Wood – Do Your World Some Good campaignFriday 4 Nov 2011 Wood has long been seen as an attractive option for buildings, furniture and flooring, but now a new consumer awareness campaign by environmental education organisation Planet Ark is encouraging people to see wood for its environmental benefits too.A recent survey conducted by campaign partner Forest and Wood Products Australia (FWPA) showed that although 93% of people understood that trees absorb carbon, only 39% of them realised that when the tree is responsibly harvested and used to make wood products, the carbon remains locked in the wood for the life of the product. The Make It Wood - Do Your World Some Good campaign promotes the increased use of certified, responsibly sourced wood as a building material. Check out the new website and use this to direct those enquiries you get on how wood stores carbon.
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