PF Olsen and Forest360 rebrand as 'Stand'Friday 19 Jun 2026
PF Olsen and Forest360 announced their merger late last year, backed by new investment from Adamantem Capital’s Environmental Opportunities Fund, and the support of PF Olsen cornerstone investor Quayside Holdings. Uniting under the Stand brand marks a new chapter for the business which combines 75 years’ experience, a workforce of more than 200 skilled professionals and 480,000ha of forestry under management on both sides of the Tasman. Stand Forestry Group CEO Dan Gaddum says the new name proudly reflects the business’ practice and principles. “While a stand is a unit of trees it also speaks of taking a position, standing for something. It reflects our commitment to managing each stand with care, skill, knowledge and discipline and encapsulates our commitment to forestry with purpose - growing natural capital for good. “The new name also symbolises how we’re bringing together the people capabilities and cultures of PF Olsen and Forest360 under a shared identity and common purpose. By merging two leading New Zealand forestry businesses, Stand is now stronger than its parts. We’ve not only strengthened our core forest and harvest management expertise; we’re also well positioned to accelerate growth.” As an example, Stand sees opportunities to grow its carbon consulting business on both sides of the Tasman. It recently launched a new carbon joint venture model in New Zealand making it easier for farmers and landowners to partner with specialist Emissions Trading Scheme (ETS) expertise for mutual benefit. “Stand’s ambition is to lead the sector in navigating emerging opportunities, be at the forefront of new technology and smart thinking and deliver responsible outcomes to secure financial and environmental resilience for generations to come. “Standing together as one united team is an important part of that. Clients and industry participants can now expect to see the Stand brand roll out across all of our communications.” Source & image credit: Stand Forestry  | ||
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