Setting sustainability performance and goals to 2030

Friday 25 Nov 2022

In New Zealand, a Hawke’s Bay forestry company is increasing its focus on sustainability, as it plans to become the biggest business of its kind in Australasia, with a NZ$750 million turnover by 2030. Pan Pac Forest Products Limited is New Zealand’s largest integrated forest products company with operations in Whirinaki, north of Napier and in Milburn, Otago. The business has been operating for 50 years, with global demand for its products growing year on year, says Tony Clifford, Managing Director.

“Worldwide, demand is increasing for renewable and sustainable products,” says Mr Clifford. “We envisage our turnover will grow from NZ$500 million today to NZ$750 million in 2030. To ensure Pan Pac is well positioned to meet this increased demand sustainably, we are expanding our operations, and introducing greater automation and processes to improve safety for our people and reduce the impact on our environment.”

The company grows and harvests pine trees that it processes onsite into high end appearance lumber grades and pulp for packaging, which it exports mainly to the United States, China and India. A small percentage of unprocessed logs are also exported. Pan Pac has just released A Sustainable Future Together, a report that outlines its sustainability performance and goals to 2030. The intention is to publish progress towards the goals on a regular basis, says Mr Clifford.

“We believe it is important to be transparent about the way we do business and the areas in which we need to do better. We know we have to lift our performance and we are embarking on a journey of improvement. Pan Pac is a major contributor to our economy, with $1 in every $16 of Hawke’s Bay GDP originating from our business. We provide employment for thousands of people directly and indirectly and are mindful of our responsibilities towards our community”.

To read the report, visit

Source: Pan Pac Forest Products Limited

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