Promoting new wood construction innovations
Friday 27 Jan 2012
Results showed that, in all countries, the construction professionals seemed to have negative perceptions regarding engineering properties of wood. Similar negative perceptions exist among the general public in Germany and the UK, but not in Sweden.
The wood construction promotional activities in Germany and the UK are directed to all types of houses, while in Sweden multi-storey buildings are targeted. The variations in the promotional measures undertaken partly explained the variations in growth of wood construction system in the three countries. The study showed that market intervention is needed to promote radical or really new innovations such as wood construction.
For full details on the story and link to the study, check out the latest R&D Works Newsletter
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