New plantations website Launched for Gen X and Y

Friday 17 Jul 2009

The Australian Plantations 2020 program has launched a unique digital media initiative in conjunction with media communications company IMC - Integrated Marketing Communications and Digital Impact Productions. This breakthrough initiative presents interviews with young people enjoying careers in the plantation industry, now live on a new website www.treedudes.com.au

The site was created in response to concerns about the need to attract young people to the plantation sector. Treedudes.com.au features crisp video interviews with Gen X and Y plantation industry employees. The 'reality' style interviews confirm the real economic and environmental benefits that come with the Australian plantation sector, and they highlight the diverse and rewarding employment opportunities.

The site will undergo continuing development to keep the information fresh. Treedudes.com.au has been launched nationally to trade and regional media. For further information on the initiative contact Alan Cummine at alan.cummine@a3p.asn.au

Source: A3P Canopy


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