Industry partnership set up to tackle climate changeFriday 17 Jul 2009 Planet Ark and Forest and Wood Products Australia (FWPA) have announced a new industry partnership to work together to educate industry professionals and consumers of the environmental benefits of using wood products sourced from sustainably managed forests and plantations. Recognising that Planet Ark and FWPA embrace shared environmental values on a range of issues, the two organisations will work on a number of initiatives."Priority areas will include adoption of certification schemes for sustainable forestry practices, supporting forestry's contribution to biodiversity and developing programs designed to maximise carbon sequestration in wood," Planet Ark CEO, Sean Barrett said. "Wood is a natural way to store and lock away carbon and we hope that Planet Ark can help get the message out to consumers that by choosing sustainably managed wood products, people can actually do something to reduce carbon dioxide in the atmosphere and thus help in climate change," Forest and Wood Products Managing Director, Ric Sinclair said. Planet Ark recently announced that they were partnering with the UK-based Carbon Trust to introduce carbon content labelling on products to Australia. "Giving people practical tools to help them make better decisions about reducing their impact on climate is a major focus for Planet Ark," said Mr Barrett. According to independent market researcher, Mobium Group, Planet Ark ranks as one of the top five most recognised environmental trust marks for Australian consumers. This same research indicates that over 80 per cent of adult Australians are concerned about climate change but most are not changing their purchase behaviour due to barriers such as price, trust and information. FWPA is an industry and government body responsible for research and development and generic promotion of the forest and wood products sector. FWPA has funded a number of key research projects into the carbon storage value of wood products. FWPA also runs the Wood. Naturally Better" programme aimed at promoting the benefits of wood products. |
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