Visy introduces recyclable Paper Bubble wrap

Visy introduces recyclable Paper Bubble wrap

Friday 6 Mar 2026

As part of its commitment to reducing single-use plastic, Visy is launching an Australian-made Paper Bubble wrap. The locally made alternative provides shock-proof cushioning for storing, moving or shipping items.

When recycled through Australian kerbside recycle bins, compared to plastic bubble wrap it:

generates 34% lower carbon emissions
uses 73% less energy over its lifetime
consumes 39% less water (Results based on a 3rd party reviewed LCA comparing 1m2 of Paper Bubble to plastic bubble)

Visy’s new Paper Bubble is a win for the environment and Australian manufacturing, said Christian Elbert, Visy Retail Services – Head of Innovation. “Aussies want to do the right thing by the environment and they want products to work – Paper Bubble does both”.

“By using Australian paper and manufacturing the Paper Bubble locally, we’re supporting local jobs in Australia and reducing our reliance on single use plastic," said Christian Elbert. “Once you’re done with it, just pop it in the recycling bin at home and we’ll turn it into new products.” 

The Paper Bubble is being made at Visy’s manufacturing plant in Reservoir in Melbourne’s north with paper from Visy’s paper mill in Tumut, New South Wales.

Paper Bubble joins Visy’s other locally made single use plastic alternatives, including paper retail bags and Visy Tread temporary surface protection.

Source & image credit: Visy

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