SnapSTAT - International tourism compared with selected NZ exports

Friday 27 Mar 2026



Our current political leadership seems to think international tourism will save our export earnings. To see how its earnings compare with other sector see the chart below.

For the year ended March 2024, international tourism expenditure surged to $16.9 billion, positioning it as the country's second-largest export earner. By comparison, wood and wood products accounted for $6.6 billion, highlighting the significant scale the government is prioritizing as it looks for growth beyond our traditional primary production base.



Source: Figure.NZ


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