New media campaign - discover more in NZ forestsFriday 20 Dec 2024 If you’ve been to the cinema recently or watching TVNZ online you may have seen the New Zealand Forest Owners Association's latest promotional campaign “Discover more in forests”.The video campaign, which will run until the end of January 2025, demonstrates how our production forests benefit people, jobs and the environment while providing timber for construction and everyday household items. This campaign is intended to raise the profile of forestry in New Zealand by engaging with the public across a variety of online platforms including social media. It includes a new microsite which gives visitors insight into what’s inside a production forest. This campaign also launches the new Forest Growers New Zealand brand, which we will be sharing more about in the coming months. Source: NZFOA |
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