Promotions for sustainable Tasmanian timber
Friday 3 Sep 2021
As part of the First 100-day Plan election commitment they have established a grant deed for AU$1.15 million with the Tasmanian Timber Promotion Board towards an AU$2 million strategic marketing campaign focused on raising awareness of the quality and versatility of Tasmanian timber.
Jointly funded by the Tasmanian Government and the Tasmanian timber industry, the campaign will soon be pushing our timber products, locally, nationally and internationally to help make it the most envied building material for the world’s top designers and architects. With timber currently in high demand, there is an opportunity to make Tasmanian timber the go-to for architecture and construction, internal design and fit-out and furniture production.
The campaign will be supported by a full-time Wood Encouragement Officer who will promote the benefits of using Tasmanian wood, especially for environmentally conscious architects and developers. While the sector is already worth about AU$1.2 billion to our economy annually, we want to see that grow, providing even more direct benefit to our economy and local communities and supporting even more regional jobs.
The new campaign will build upon the industry’s previous We are Tasmanian Timber campaign, which was also jointed funded by the Tasmanian Government and industry.
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