FWPA aiming for specifier audience

Friday 15 May 2020

 
Only a few years ago podcasts were the choice of the internet nerds and webinars were few and far between. Today, thanks in part to the pandemic, webinars are an increasingly popular replacement for seminars and podcasts are gaining an ever-growing audience.

Through the WoodSolutions program, industry services company Forest and Wood Products Australia (FWPA) initiated Timber Talks podcasts as a channel to reach specifiers (the property developers, design and building professionals who specify building materials for a project) and increase the use of wood and wood products.

Each episode features an informal, but informative, chat with one or more expert practitioners in either timber design or use. To date, Timber Talks has had more than 17,000 downloads! Follow this link to see the range of Timber Talks podcasts – there are also links to Android and Apple subscription sites.

With architects, engineers and others in the building design industry joining the broader group of people working from home or ‘lockdown’, traditional face-to-face seminars and similar activities have become unworkable, so FWPA has used the WoodSolutions program to launch a new series of weekly webinars for building professionals.

“More than 1400 people attended our first four WoodSolutions webinars, which is a fantastic result,” said Eileen Newbury, WoodSolutions National Program Manager, “it’s a very cost-effective way of communicating with this usually hard-to-reach professional audience.”

Scheduled every Tuesday at 11am AEST, the WoodSolutions webinar topics are chosen to appeal to both specialist and broad audiences and, where possible, recordings and transcripts are posted on the WoodSolutions website. FWPA have also negotiated with professional associations to ensure that formal CPD points are available to people attending the live event.

Webinar topics are varied and targeted to different audiences. Webinars already held include: Costing mid-rise residential projects, Parametric Design, Acoustic Design of Mid-rise Timber Buildings, Building in BAL rated areas. New topics scheduled to the end of May include: Fast Tracking CLT Construction with a Latrobe University Case Study and Timbers Life Cycle Environmental Performance – Environmental Product Declarations.

“I’d also like to invite industry members to attend the webinars, they offer an invaluable insight into the thinking, questions and concerns of building material specifiers, the people who choose and use the products our industry creates,” Ms Newbury concluded.

Source: FWPA

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