John Deere announces new NZ dealerships

Friday 1 May 2020

John Deere Construction and Forestry Equipment has a new home at two of New Zealand’s most respected machinery dealers to bring a greater range of sought-after machinery and cutting-edge technology to operators and contractors across the country. From 1 July, the full line of premium Construction and Forestry Equipment will be available at AGrowQuip (AGQ) in the North Island and Drummond & Etheridge (D&E) in the South Island. This transition follows March’s announcement John Deere would end its former distribution agreement with CablePrice.

Both New Zealand-owned and operated, AGQ and D&E are established John Deere Ag & Turf dealers and, given the superior sales, parts, service and support systems already in place, are ideally positioned to extend their offering. John Deere Construction & Forestry Division Managing Director for Asia Pacific and Africa, Jeff Kraft, said he was excited to collaborate with AGQ and D&E to keep New Zealand construction and forestry customers running at a new level of efficiency.

“We know both these dealers will offer world-class after-sales support because they already have a proven track record of doing so across their existing John Deere customers,” Mr Kraft said. However, the Construction and Forestry Equipment range has more than just moved to a new home, it has also been extended to several John Deere machines never-before-seen in the New Zealand marketplace.

“In addition to our motor graders and crawler dozers, the New Zealand market will see wheel loaders, articulated dump trucks, compact excavators, compact track loaders, skid steer loaders and the brand-new range of mid-size hydraulic excavators added to the line-up available,” Mr Kraft said.

“We’re also looking forward to working with New Zealand customers to help them take full advantage of our suite of technology solutions such as John Deere WorkSightTM for construction and John Deere ForestSightTM for forestry to make their businesses more profitable by maximising uptime and optimising machine performance, while decreasing the need for physical service call outs.”

These technologies will be further supported by in-country parts availability and machine telematics to provide the ability to monitor machine health, detect potential problems, and to provide remote diagnostics and remote programming.

“The announcement of AGQ and D&E as Construction and Forestry Equipment dealers is a new era for John Deere in New Zealand and we’re delighted to partner with them to bring our customers premium service and world-leading technology to support more efficient, productive and profitable construction and forestry businesses,” Mr Kraft said.


New Zealand-owned, AGrowQuip has four branches spanning the North Island, and with more than 120 trained staff in John Deere products and services, offers exceptional customer support. AGQ has invested in education to deliver specialised construction and forestry expertise, just as they have been providing to the Ag & Turf industry for over 50 years.

Drummond & Etheridge

Drummond & Etheridge has operated in New Zealand’s South Island for over 85 years. The dealership is well equipped to meet the daily needs of the construction and forestry industry with more than 200 trained staff, including a group service department consisting of more than 80 factory-trained technicians with in-house mechanical and technical support experts.

The family-owned and operated business has 10 locations across the South Island, with a centralised parts warehouse that replenishes dealerships overnight, ensuring parts are always on-hand locally. This is part of D&E’s longstanding commitment to after-sales support, guaranteeing operators and contractors the ability to maximise uptime while reducing operating costs.

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