No events right now… what are the alternatives?

Friday 20 Mar 2020

 
Now that most trade shows and conferences are being cancelled or postponed due to the coronavirus outbreak, industry professionals are looking for other ways to keep one another informed. Perhaps you’re launching a new laser scanner or indoor mapping solution, or you want to share knowledge about innovative methods that achieve real efficiency gains… but which platforms can you use instead of physical events?

It’s probably counter intuitive to what most do when times get tough, but brand building should be an integral part of your business thinking right now as we head into a global slowdown. An excellent article on the importance of maintaining brand awareness in conditions like these can be read here. Innovatek and the Forest Industry Engineering Association offers several possibilities to fill the gaps in your communication strategy.

You can showcase your project or product through two of the industry’s most widely recognised and read newsletters, www.fridayoffcuts.com and www.woodweek.com. Have you recently completed a challenging customer project? Or have you developed a new state-of-the-art software solution for collection of data out in the forest? Both weekly newsletters are the ideal place to share more details, so why not contribute an article?

In addition to these two weekly newsletters, communities of like-minded individuals are communicating much more regularly through three monthly tech newsletters set up for those typically attending the region’s most widely attended technology events. www.foresttech.news, www.harvesttech.news and www.woodtech.news are being sent out to specific and targeted groupings within the forestry and wood products sector.

It’s a great place to announce your latest company news and product launches, particularly in the current environment when you’re looking to target a specific reader profile, industry segment or geographical region. All of these communications platforms will provide you with an effective solution to keep your brand in front of your target audience in the current environment.

This is just a brief summary of how we could help you to keep your business going in these unprecedented times. Interested in a tailor-made proposal? Feel free to contact our Sales & Marketing Manager, Gordon Thomson on Tel: (+64) 7 921 1384, (+64) 27 275 8022 or gordon.thomson@innovatek.co.nz

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