RPBC Launches New Website

Friday 11 Oct 2019

The Radiata Pine Breeding Company has launched a new website. Chief Executive, Brent Guild, says it has been a long time coming with this being the first bona fide internet presence the company has had in almost three years.

“We are very pleased to reconnect with the market in this way. Our new site caters to a much broader audience than in the past, as we continue our efforts to take the message about tree breeding and genetics to a wider set of stakeholders”. Significantly the site not only provides access to GF Plus Values, which have traditionally been available via germplasm producers and licensed nursery growers, but also to the first public release of RPBC’s underlying Breeding Values.

“RPBC is committed to running a more open campaign. Ultimately it’s about recruiting genetic gain to the forest as quickly and as accurately as possible, and to do that we first need to lift the general level of the conversation in the marketplace”, says Guild.

The site will continue to develop and evolve, with the intent that it becomes a destination for those looking for research and educational resources, as well as a window into the management and philosophy driving the national breeding population.

To access the new site, click www.rpbc.co.nz

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