Treemetrics ambitious plans for growth
Friday 26 Apr 2019
The Cork-based company, whose clients include Coillte, the World Bank Group and the European Space Agency, is lining up a multi-million euro funding round over the next 12 months to fund the growth plan, which will see it entering into new markets. The move comes as the United Nations predicts that demand for forestry products will double by 2040.
Founded in 2005 by Enda Keane and Garrett Mullooly, Treemetrics has developed a cloud-based forestry management platform called ForestHQ, which contains a series of tools that effectively replace traditional methods of managing forests, many of which have been in place for hundreds of years. Both company founders have outlined their technology at ForestTECH events run in both New Zealand and Australia.
Treemetrics captures and analyses forestry data using satellite communications technology to enable forest owners and managers to maximise sustainable production and profitability. The software can provide tracking details of individual forestry products “from the stump to the shop”.
The Enterprise Ireland-backed company has in recent years built a successful business largely on the back of word-of-mouth recommendations. It is now looking to expand beyond its core markets in Ireland, Britain and continental Europe to take advantage of sales opportunities in newer markets such as South America and Australia. It is also looking to make its product available to a wider cohort of users beyond forestry managers.
“Our value proposition is significantly stronger than we first envisaged because there are also significant process improvements and operational cost reduction benefits to it that we hadn’t really concentrated on when we first developing the platform,” said Treemetrics commercial director Joe O’Carroll. “Back then, it was also helping users to maximise benefits but they are getting a whole more from ForestHQ than just being able to do that.”
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