Mondi celebrates first European Paper Bag Day

Friday 2 Nov 2018

For Mondi, 18 October 2018 was all about paper bags: On the first ever European Paper Bag Day (yes there is one), the global packaging and paper producer is celebrating paper bags as the sustainable and efficient packaging solution for today and the future by launching a comprehensive social media campaign across Europe.

The star of the campaign is an oversized paper bag, which surrounds a 6-metre high pine tree in front of a shopping centre in Vienna to illustrate how we can protect the world’s natural sources by choosing the right packaging. The main campaign message is illustrated on the paper bag – a striking “CO2” logo with the “C” crossed out.

With this giant artwork, Mondi aims to raise awareness, illustrate the sustainable advantages of paper bags, and encourage consumers to act responsibly in their packaging choices. With the hashtags #EuropeanPaperBagDay and #EPBG, the public can join in the campaign.

Mondi has also created a video, which was published on various social media channels such as Facebook, Instagram, LinkedIn and YouTube on 18 October. The video shows how passers-by react to the large-scale installation and is linked to the campaign page, which provides facts about why paper bags help to mitigate climate change.

The campaign will be continued in 2019 to establish European Paper Bag Day as an annual event. More details on the initiative can be found here.

Source: Mondi

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