Mondi celebrates first European Paper Bag Day
Friday 2 Nov 2018
The star of the campaign is an oversized paper bag, which surrounds a 6-metre high pine tree in front of a shopping centre in Vienna to illustrate how we can protect the world’s natural sources by choosing the right packaging. The main campaign message is illustrated on the paper bag – a striking “CO2” logo with the “C” crossed out.
With this giant artwork, Mondi aims to raise awareness, illustrate the sustainable advantages of paper bags, and encourage consumers to act responsibly in their packaging choices. With the hashtags #EuropeanPaperBagDay and #EPBG, the public can join in the campaign.
Mondi has also created a video, which was published on various social media channels such as Facebook, Instagram, LinkedIn and YouTube on 18 October. The video shows how passers-by react to the large-scale installation and is linked to the campaign page www.paperbagday.eu, which provides facts about why paper bags help to mitigate climate change.
The campaign will be continued in 2019 to establish European Paper Bag Day as an annual event. More details on the initiative can be found here.
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