China’s ‘Live with Wood’ goes viral online

Friday 10 Aug 2018

Oh, the power of social media. It is probably every marketing director’s dream to see their promotional content going viral on social media platforms or creating a ripple effect with the contents reaching a selected audience and their immediate circle of influence. Continuous efforts to engage this audience with follow-up messages rolled out across multiple media channels will follow reports Lance Tao, Director of Communications, Canada Wood Shanghai.

The “Live with Wood” social media campaign was exactly the one we had hoped for. The campaign has created the ripple effect resulting in multi-million media impressions. According to Meltwater, a third-party media monitoring agency, the original post featuring Dongyang resort project was picked up and retweeted by over 65 KOL (Key Opinion Leaders) on their social media accounts and reached out to nearly 15 million people from April 12 to July 17, 2018.

There are clear signs that consumer attitudes towards timber as building materials in resort applications is positive. The positive feedback from consumers will encourage resort developers to consider wood when they are planning resort projects.


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