Lego plans new sustainable pieces
Tim Brooks, the Lego Group’s head of environmental responsibility explains that “we want to make a positive impact on the world around us and are working hard to make great play products for children using sustainable materials”. However, the new polyethylene elements will only make up “1-2 percent” of the total amount of conventional plastic the company currently produces. Mr Brooks added that the move was “a great first step in our ambitious commitment of making all Lego bricks using sustainable materials”.
Lego has been working for years to incorporate sustainability into its business practices. Along with sourcing 100 percent of its energy needs from renewables, it has also set a 2030 target to reach zero waste across all its operations. The group has also partnered with WWF to ensure the raw material in its products are sustainably sourced. WWF has started a Bioplastic Feedstock Alliance, which works to this end.
Photo Credit: Lego
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