Thriving in the digital age

Digitization hasn’t spelled the end of paper and forest products, but it is requiring that leaders think differently about growth opportunities.

Paper and forest products aren’t going away in the age of the smartphone and tablet, but the industry is shifting its focus to new use cases driven by digitization. In this episode of the McKinsey Podcast, Peter Berg, director of knowledge in McKinsey’s Paper & Forest Products Practice, and Oskar Lingqvist, senior partner and global leader of the practice, speak with McKinsey’s David Hunter about areas of growth in paper and forest products, including potential innovations in packaging and the overall value chain.

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