Using people analytics to drive business performance

People analytics—the application of advanced analytics and large data sets to talent management—is going mainstream. Five years ago, it was the provenance of a few leading companies, such as Google (whose former senior vice president of people operations wrote a book about it.

Now a growing number of businesses are applying analytics to processes such as recruiting and retention, uncovering surprising sources of talent and counterintuitive insights about what drives employee performance. Much of the work to date has focused on specialized talent (a natural by-product of the types of companies that pioneered people analytics) and on individual HR processes.

This is what makes the recent experience of a quick-service restaurant chain with thousands of outlets around the world so instructive. The company focused the power of people analytics on its frontline staff—with an eye toward improving overall business performance—and achieved dramatic improvements in customer satisfaction, service performance, and overall business results, including a 5 percent increase in group sales in its pilot market. To read more, click here


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