New director at Te Uru Rākau excited about future of the sectorFriday 8 Aug 2025
“A cornerstone of our economy for more than a century, forestry and wood processing is continuing to evolve into an industry that adds value, embraces innovation, and leads the world in sustainable practices,” he says. Mr Hook has been appointed as Director of Forestry Engagement & Advice at Te Uru Rākau, a business unit in the Ministry for Primary Industries (MPI). The directorate plays a key role in connecting people, communities and stakeholders with forestry-related policies, programmes and opportunities. With close to 20 years’ experience, working across a variety of technical, operational and investment roles in the forest industry Mr Hook brings extensive experience in leadership, stakeholder management, and a deep understanding of forestry and land management sectors in New Zealand. Mr Hook says he is particularly interested in the work that Te Uru Rākau is doing in broader land-use initiatives, such as alternative tree species, indigenous forestry and driving greater biodiversity outcomes. “What excites me in this role is the chance to bring together my experience and the opportunity to integrate that into Te Uru Rākau’s work to create a more resilient and sustainable forestry sector for New Zealand." “Innovation is also a big driver for me, such as the advances in engineered wood products that are revolutionising construction. This and the huge potential for wood as an alternative energy source are significantly increasing the opportunities for wood fibre, both in New Zealand and globally.” Based at MPI’s Rotorua office, he officially started on 4 August 2025. Source: Te Uru Rākau – New Zealand Forest Service  | ||
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