Toolkit empowers industry to share Ultimate Renewable™

Friday 9 May 2025

 
A new digital toolkit is now available to help organisations across the forestry and wood products sector promote  The Ultimate Renewable™ — an FWPA-led campaign that champions the environmental, social and economic benefits of choosing sustainably sourced wood.

Developed to support consistent messaging across the industry, the toolkit provides ready-to-use resources that make it easy to participate and share the story of wood with a broader audience.

The Ultimate Renewable™ is an industry-wide initiative designed to improve consumer perception of forest and wood products and raise awareness of their sustainability credentials. By joining the campaign and sharing its message, businesses can help educate the public, build trust in the sector, and increase the reach and impact of industry investment in sustainability communications.

Importantly, this long-standing campaign also plays a role in supporting the forest and wood products industry by strengthening public understanding of certified sustainable forestry, enhancing the sector’s social licence to operate, and helping secure long-term demand for responsibly sourced wood products.

How you can get involved
  1. Download our digital toolkit and  start sharing the campaign on your channels.
  2. A shared campaign unites our industry with one message, giving more power and credibility than individual efforts alone. Every time the campaign content is shared, it expands the reach and increases the return on media investment.
  3. With your support, we can amplify this message and help more people choose sustainably with confidence.
The toolkit includes:
  • Social media tiles, videos and suggested messaging
  • Brand logos and campaign graphics
  • Step-by-step checklists to guide participation
  • Access to a full content library for members
Download the Toolkit and help grow the impact of this important campaign.

Source & image credit: FWPA



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