On-line advertising continues to boom

Friday 14 Jun 2013

 
Newspapers may be a dying medium, but online advertising is showing double digit-growth and will top more than half a billion dollars in 2017. The forecasts from PwC's 2013 Global Entertainment and Media outlook, released last week, suggest the digitisation of New Zealand's entertainment and media businesses is paying off.

PwC's analysis shows traditional newspaper advertising's "rivers of gold" will continue to slow to a trickle, declining at an average annual rate of 5 per cent. The report shows online advertising grew more than 12 per cent in 2012 and is forecast to continue growing at nearly 9 per cent a year for the next five years. By 2015, online will become the second-biggest medium for advertising after TV, and revenues will reach NZ$543 million by 2017.

The proliferation of smartphones, tablets and mobile devices is also changing the advertising landscape. "Mobile advertising is taking off in New Zealand and has grown a massive 175 per cent in 2012 as more Kiwis carry smart phones, while our broadcasters are successfully monetising online catch-up TV content by selling advertising," Brabin said. For more details on the PwC 2013 Global Entertainment and Media outlook click here

Source: Stuff

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