Timber is now beginning to regain its MojoFriday 18 Sep 2009 Prior to the NZ Wood push, wood's share of the framing market had dropped from its previous 98 percent share to 89 percent, largely due to the rise in steel framing and concrete masonry construction. Programme manager for NZ Wood, Geoff Henley, says the programme's message that wood is better for the environment is definitely resonating with consumers. "Our television advertising in particular seems to be really driving the message home. We're unapologetic about emphasising the huge amount of CO2 that wood removes from the atmosphere, and the fact that wood is our only truly renewable construction material." In terms of cladding, the BRANZ report shows brick continuing to have most of the market share at 44 percent. Timber weatherboard's market share at around nine percent is higher than it was in 2000 and 2006, but the alternatives such as fibre-cement weatherboard, EIFS cladding, concrete/masonry panels, PVC weatherboard etc continue to enjoy a fluctuating share of the market. As well emphasising the environmental benefits of wood cladding, the NZ Wood programme is actively developing resources for builders, architects and house owners as to the modern range of choices available, its best applications and information on its optimised maintenance. "Timber is now regaining its mojo,"Geoff Henley says. Source: NZ Wood | ||
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