From data fears to AI adoption

From data fears to AI adoption

Friday 2 Aug 2024

Artificial intelligence (AI) tools are common enough now that we’ve all likely experienced an AI hallucination. I personally wasted plenty of time trying to track down very plausible (but made up) scientific paper references that early ChatGPT coughed up when asked for “evidence”. Even without direct experience, the widespread reporting of many of the (quite bizarre) extremes of this phenomenon have primed people to be quite sceptical of AI.

This was clear in the feedback we received to our recent AI report and follow-up podcast, with Rhishi Pethe. It got me thinking about the significant challenges people see for farmers and their advisors in building trust (or not) in AI.

Regardless of how close we are to a complete solution for AI hallucination, the level of scepticism we’re seeing brings up another important question: to what degree does focussing on the not-yet-perfect elements of AI create more resistance to experimentation and ultimately limit adoption?

We’ve seen the same fear dynamic happen with farm data, and likewise asked about the degree to which these fears are justified, and the degree to which the focus on them has possibly held back adoption.

More >>

Return to Newsletter

Share |