Put a Little Heart in It – NZ Wood’s new campaign
However as the choice of building materials increases and as cheaper composite alternatives become available there is the on-going risk that price rather than performance will dominate decision-making,” states Jane Arnott, CEO, NZ Wood.
This reality is one of the drivers of the new NZ Wood campaign Put a Little Heart in it, Build with Wood. The campaign encourages home owners, before engaging an architect or engineer, to ask them about their timber design credentials. Ms Arnott says it is important that professional advisers are up to speed with modern timber design and technology, because of the giant leaps that have been made in the last decade.
On Friday last week, the campaign was launched in Dunedin. The decision to launch the campaign in Dunedin was a ‘no brainer’. New Zealanders love the forest and the recreational value it bestows, in Dunedin, however, every ratepayer benefits if the harvested timber is processed locally.
The campaign launches with a long haul truck and trailer unit contracted to City Forests and owned by Dunedin Carrying. The new campaign visuals will be on display throughout the South Island while in the North Island two double B-train trucks are in the pipeline. Magazine advertising that showcase stunning homes, exteriors, interiors, kitchens and innovative living will all be highlighted.
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