Wood. Naturally Better.™ returns to TVAcross Australia from 1st August, the successful Wood. Naturally Better.™ TV commercial, under Planet Ark’sEnvironmental Edge brand returns to free-to-air and pay TV. After the last campaign, tracking research showed that the 33% of respondents recalled seeing the ad (an exceptional result for a new commercial) and that, after viewing the spot, 43% of people said they would be more likely to choose wood over other materials.In the commercial, Peter Maddison, award-winning architect and host of Grand Designs Australia, explains that wood stores carbon and that carbon is better locked away in wood than free in the environment. He ends by suggesting that by choosing wood, people are doing good. The Wood. Naturally Better.™ commercial is co-branded with Planet Ark’s Environmental Edge, a series of advertisements designed to provide people with facts to help them make more informed environmental decisions. The commercial is aimed at environmentally conscious people aged 25 to 54, and it is anticipated that it will be seen at least once by more than 60% of the target audience. On free to air TV, the spot will feature in programs such as How I Met Your Mother, Revenge, Home & Away, Downtown Abby, Seven News, Better Homes & Gardens, Masterchef, The Living Room, AFL and Today Tonight. The commercial can be viewed here |
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