Canadian research organisation looking at ChinaThrough a new business strategy targeting the growth of its revenues, FPInnovations signed an agreement with RPM Sourcing Inc., a Vancouver-based company specializing in marketing and sales in China. As announced recently by Hervé Deschênes, FPInnovations’ Vice-President, Business Development, RPM Sourcing Inc. will promote a series of FPInnovations’ products and services in China and Taiwan in the areas of paper manufacturing, quality improvement and quality control.China is now the world’s largest paper and board producer and consumer, with roughly 100 million tonnes of capacity in 2010 and demand could reach close to 120 million tonnes by 2015. Canada holds a third of the market share for Chinese imports of market pulp, representing four million tonnes annually, making China the largest market for Canadian market pulp producers. Moreover, this burgeoning Chinese industry has created a high demand not only for the development of new technologies, but also for technical products and services associated with the pulp and paper industry. Many other countries in Europe as well as the US are making large efforts to provide technical services to China. This agreement is also important for FPInnovations members since it will allow maintaining activity level as well as the unique expertise in paper manufacturing, production cost optimization and paper product performance. It will also increase our understanding of the Asian market’s needs and enable us to identify market and business opportunities for our members and the Canadian industry. This three-year agreement will initially focus on introducing FPInnovations to five or six large industry groups, representing 25 to 30 mills and close to 200 machines. The second phase of the strategy seeks to establish a partnership with a local laboratory to directly supply our products and services, which will help pave the way for marketing Canadian forest products while eliminating trade barriers.Source: FPInnovations
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